Reports

Reports provide data that can be used to measure the success of a campaign. Reports include metrics such as CTR, active campaigns, responses, and impressions. By analyzing these metrics, you can determine whether a campaign has met its goals and make adjustments for future campaigns, identify areas for improvement, and optimize future campaigns for better results.

• CTR stands for Click-Through Rate. CTR measures the percentage of people who finished the survey out of the total number of people who received the invitation. CTR is an important metric for measuring the effectiveness of your survey distribution strategy. A high CTR indicates that your message was compelling and encouraged people to click through to the survey. A low CTR may indicate that your message needs to be revised to be more appealing to your target audience.

• Impressions refer to the number of times an invitation to take the survey is displayed to a potential respondent. By tracking the number of impressions, you can determine how many people were potentially exposed to your survey and use this information to make decisions about future survey distribution. However, it's important to note that impressions alone do not indicate the effectiveness of your survey distribution strategy. To measure the success of your campaign, you should also track metrics such as click-through rate (CTR), which can provide insight into how many people are actually engaging with the survey and completing it.

View reports

• Click on the Reports navigation link.